“Gen Z” is the generation that includes teens who are aged <19 years old. They are much more likely to spend their time online using mobile devices more than any other device in contrast with Millennials. This mobile-first mindset affected their other media behaviors. They spend longer than Millennials on music streaming and watching TV.

On the other hand, Generation Z visits about the same number of social platforms/apps as Millennials with an average of 6.5 each month. YouTube, Facebook and Instagram ranked the top of all these apps.

In the USA, Snapchat is more popular among Gen Z than Millennials who prefer Facebook more than any other social media platforms.

Graph Shows the Average Daily Time Spent by Gen Z & Millennials and Their Top Social Media Platforms, 2018