Gen Z uses more mobile apps and features than any other demographics when shopping in a retail store, especially the Snapchat.
- The use of Snapchat is the most dramatic difference between Gen Z and other generations. More than 44% of Gen Z use Snapchat in a store, compared to only 15% of other generations.
- Texting remains the most popular activity overall, especially with Gen Z. Half of Gen Z respondents said that they text while they’re in a store, compared to 39% of other respondents.
- Gen Z uses Google search less than other groups with a rate of 36% vs 38% of other generations.
- Facebook also attract Gen Z users by a rate of 33%, while 31% of other generations use it.