Digital Marketing Statistics & Metrics

Snapchat & Google Search Are the Most Used Apps Among US Gen Z While Shopping In-store, 2017 | Euclid

E-Commerce & Retail | USA

Gen Z uses more mobile apps and features than any other demographics when shopping in a retail store, especially the Snapchat.

  • The use of Snapchat is the most dramatic difference between Gen Z and other generations. More than 44% of Gen Z use Snapchat in a store, compared to only 15% of other generations.
  • Texting remains the most popular activity overall, especially with Gen Z. Half of Gen Z respondents said that they text while they’re in a store, compared to 39% of other respondents.
  • Gen Z uses Google search less than other groups with a rate of 36% vs 38% of other generations.
  • Facebook also attract Gen Z users by a rate of 33%, while 31% of other generations use it.

Which mobile apps features do you use the most while shopping in a retail store

Euclid Analytics

Euclid illuminates identity and behavior in the physical world. Mobile-first customer provides the opportunity to recognize every visitor who walks in the door, understand what drove that visit and retarget to influence a purchase. Marketers from the leading retail and restaurant brands rely on Euclid's data platform to better reach, inspire and serve their customers, increasing their lifetime value in the process. Euclid's growing offline network captures hundreds of millions of monthly visits from over one billion unique devices across tens of thousands of locations.

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