Digital Marketing Statistics & Metrics

Almost Half of US Millennials Purchasing Decision Are Affected With Social Media, 2017 | UPS

E-Commerce & Retail | USA

Social media is rapidly increasing as an effective factor in the purchasing decision especially on Millennials as 49% of US Millennials indicated.

As Millennials do more researching & purchasing via smartphones – making it a way of their life – 83% of them have searched for products on a mobile device prior to store visit and about 82% have used a retailer’s mobile apps besides 29% of their online purchases have occurred via smartphone.

Smartphones are also used in the store by 84% to compare prices at other online or physical stores during their presence in a store.

US Millennials Online Shoppers features in 2017

US Millennials Online Shoppers’ Features in 2017.

United Parcel Service (UPS)

Logistics & Courier

United Parcel Service (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology to manage the world of business more efficiently. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.

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