Digital Marketing News

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Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives

December 22, 2021 |

To be honest, it’s a little bit late in the year for major system shifts, however, Meta has snuck in one more update ahead of the holiday break, along with the announcement that it’s making some huge changes to its ad objective listings in Ads Manager, and that’s to simplify and streamline the campaign set-up …

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Clubhouse Launches Saved Replays, Unveils New App Icon

December 22, 2021 |

Ahead of the holiday break, Clubhouse has snuck in one last update; with a new “Saved Replays” option which will make users save the audio from recorded Clubhouse chats to listen to at a later stage. More About Clubhouse’s “Saved Replays” In the following screenshot, posted by app researcher Jane Manchun Wong, you’ll be able …

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TikTok Tests New ‘Re-Post’ Option to Boost Distribution of Clips

December 21, 2021 |

Currently, TikTok is testing a new ‘Repost’ option with some users which enables them to re-share TikTok clips to their followers, along with the re-posted clip then displayed in their connections’ feeds. As shown in the following screenshot, posted by user Kev Adriano (and shared by Matt Navarra) some users can now see a new …

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Instagram Adds New Option to Embed User Profiles on Third-Party Websites

December 16, 2021 |

Instagram is currently adding another way to promote your Instagram presence outside the app, along with a new option to embed a mini version of your Instagram profile on third-party sites. As you can see in the following example, now, you will be able to link to an Instagram profile direct within a website, and …

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Twitter Tests New, TikTok-Like Full-Screen Display for Explore

December 8, 2021 |

Today, Twitter has launched a new test of reformatted Explore tab, which displays tweets in a full-screen, vertical scrolling format. This looks familiar, right? Down to the “For you” and “Trending” tabs. Twitter testing a new explore tab! ✨ #Twitter @MattNavarra pic.twitter.com/xJceydZlMI — ㆅ (@WFBrother) December 8, 2021 More About Twitter’s New Explore Tab: Pretty …

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Messenger Adds New Group AR Effects, Tests Automated Bill-Splitting Process

December 3, 2021 |

Messenger rolls out some new features for the holidays, and that includes influencer-inspired group AR effects, fresh Soundmoji options, featuring Taylor Swift, as well as a new test of bill-splitting within group chat treads. Starting off with this, on the new group effects for video calls, which are interactive AR features that can be applied …

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TikTok’s Best Practice Tips for Driving Conversion with Your Ads

December 3, 2021 |

TikTok has just shared a new set of tips on how to maximize conversion with your TikTok ads, based on thousands of examples in its system. Moreover, using automated analysis, TikTok scanned its ad network in order to identify key elements of the highest converting campaigns, and that could be a great help in maximizing …

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TikTok Shares a Listing of Some of the Most Popular Products Promoted on the Platform in 2021

December 2, 2021 |

In case you’re seeking gift inspiration for the young hipsters in your life, this is your lucky day! TikTok’s today published a listing of some of the most popular products on the social media platform over the last year, which was featured in different #TikTokMadeMeBuyIt trends. TikTok’s Listing: In light of this matter, TikTok explains: …

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