Digital Marketing News

A recent comprehensive study conducted by Richard Fletcher and Rasmus Kleis Nielsen, published by the Reuters Institute for the Study of Journalism, delves into the public’s awareness, usage, and opinions of generative AI, particularly within the realm of news media. This study, which spans six countries—Argentina, Denmark, France, Japan, the UK, and the USA—reveals a …

Apple Inc. is poised to make a significant entry into the artificial intelligence (AI) landscape with a newly inked deal to bring OpenAI’s ChatGPT to its iPhones. This integration will be part of the upcoming iOS 18 update, which is set to be unveiled at the Worldwide Developers Conference (WWDC) 2024 on June 10. The …

TikTok has announced a comprehensive suite of enhancements aimed at simplifying the utilization of its diverse advertising tools at the TikTok World 2024 event. These updates include significant improvements to AI creative tools, enhanced ad automation capabilities, the introduction of new ad formats, and more, all designed to streamline the ad creation and management process …

In a significant policy update, the X platform has revised its creator ad revenue share program, introducing a new mandatory requirement for all participants: submission of a government-issued ID verification. This move, effective until July, requires participants to complete X’s verification process, which involves taking a selfie and submitting a copy of their government ID …

This is good news for all media buyers! With its Pinterest Academy training component, Pinterest has unveiled a new certification dubbed “Media Buyer” certification, which is available to all users. Pinterest’s Media Buyer Certification: All Pinterest Academy customers can obtain the Media Buyer certification at no cost, which enables media professionals to showcase their proficiency …

Social media is crucial for small and medium business discovery, with over two-thirds of consumers prefer to find out about local businesses through social apps. The most recent report from VistaPrint and Wix examines the current state of the SMB landscape and how brands attract attention in today’s digital world. The report uses feedback from 1,000 …

YouTube has started a live trial of its newest generative AI feature, making its content inspiration tool accessible to certain YouTube Studio users. YouTube has been testing the feature internally for a while now, with the platform’s Chief Product Officer, Johanna Voolich, offering more details on the process last month. Simply put, the program helps …

Instagram has introduced four new interactive stickers to boost engagement and interaction on the platform. This is significant because, as sharing activity increasingly shifts to private DMs, Instagram is working on offering more choices and embracing content trends to keep up interactivity in streams. Find out More About the New Instagram Stickers  The initial new …