Digital Marketing News

The AI revolution, ignited by the launch of ChatGPT in November 2022, is now experiencing a period of plateauing, with experts pointing to several factors that may explain the slowdown. Although the technology remains transformative, the next few years are expected to see more incremental developments rather than the exponential leaps that have characterized the …

Silicon Valley is experiencing a surge of investment in generative artificial intelligence (AI), a technology that has captivated the global tech industry. However, experts caution that the relentless hype is inflating a bubble that is likely to burst, revealing significant problems and unmet promises. Generative AI, which uses patterns and relationships in data to produce …

A recent comprehensive study conducted by Richard Fletcher and Rasmus Kleis Nielsen, published by the Reuters Institute for the Study of Journalism, delves into the public’s awareness, usage, and opinions of generative AI, particularly within the realm of news media. This study, which spans six countries—Argentina, Denmark, France, Japan, the UK, and the USA—reveals a …

Apple Inc. is poised to make a significant entry into the artificial intelligence (AI) landscape with a newly inked deal to bring OpenAI’s ChatGPT to its iPhones. This integration will be part of the upcoming iOS 18 update, which is set to be unveiled at the Worldwide Developers Conference (WWDC) 2024 on June 10. The …

TikTok has announced a comprehensive suite of enhancements aimed at simplifying the utilization of its diverse advertising tools at the TikTok World 2024 event. These updates include significant improvements to AI creative tools, enhanced ad automation capabilities, the introduction of new ad formats, and more, all designed to streamline the ad creation and management process …

In a significant policy update, the X platform has revised its creator ad revenue share program, introducing a new mandatory requirement for all participants: submission of a government-issued ID verification. This move, effective until July, requires participants to complete X’s verification process, which involves taking a selfie and submitting a copy of their government ID …

This is good news for all media buyers! With its Pinterest Academy training component, Pinterest has unveiled a new certification dubbed “Media Buyer” certification, which is available to all users. Pinterest’s Media Buyer Certification: All Pinterest Academy customers can obtain the Media Buyer certification at no cost, which enables media professionals to showcase their proficiency …

Social media is crucial for small and medium business discovery, with over two-thirds of consumers prefer to find out about local businesses through social apps. The most recent report from VistaPrint and Wix examines the current state of the SMB landscape and how brands attract attention in today’s digital world. The report uses feedback from 1,000 …