Digital Marketing Researches & Reports

As reported, in 2020, Gen Z is literally the future, as people under 25 will make up a percentage of 41% of the world’s population. Get to know Gen Z, and read on the Gen z regeneration report. Identity Is a Call to Action: Based on the Gen Z’s regeneration insights, and when Gen Zers …

Music streaming has become very popular in all countries and among people. Streaming services make artists gain more money too, thanks to the technology of streaming, and streaming services such as Spotify, Apple Music, and SoundCloud. Anyhow, Spotify strengthens its dominance in the streaming market. It is proven that in the US, Spotify has surpassed …

A cryptocurrency is a digital asset designed to act as a medium of exchange that uses strong cryptography to secure financial transactions, managing the generating of additional units and verify the transfer of assets. Cryptocurrency holders are well-educated professionals in technical, information technology and financial industries the most. Cryptocurrency holders have traditionally been associated with …

Shoppers around the whole world have become increasingly technology savvy, honed their online purchasing skills, and learned how to find the best price from every corner of the world. The smartphones have played a vital role in researching and purchasing leading to a positive user experience can reward retailers with increased customer satisfaction and loyalty. …

E-commerce continues to expand in Europe and today as many as 270 million Europeans indicated that they regularly shop online. In parallel with consumers’ growing online shopping habits, another trend is emerging. More and more people are buying from outside the borders of their own country, with 3 out of 4 consumers in Europe made purchases …

Europe is the most highly penetrated mobile region in the world. As of year-end 2017, 85% of the European population – 465 million people – subscribed to mobile services just above North America and CIS. The total addressable market for the region’s mobile operators is approaching saturation point, with the largest mobile markets – France …

In Europe, digital advertising is estimated at a €41.9 billion which continues to be driven by video and mobile. Indeed, digital video increased by 21.4% in 2016 to a market value of €3bn and now almost half of the digital video is generated programmatically (46.5%). Find more insights into the status of adoption and buy-side …

The modern B2B marketer is changing the way they work to generate new business and deliver ROI.  They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds the …