It is proven that only 9% of American consumers say they feel represented in advertising. That percentage is really low for an industry that spends so much time, money, besides talent on targeting consumers. The question is why is there such a disconnect between the reality of American culture today and the messages that advertisers …
Marketers all around the world had to adapt to the new environment due to the COVID-19 pandemic. They had to create new ways of collaborating, communicating, and strategizing across organizations. Without further ado, let’s check the insights of the executive marketing leadership survey. Investments in Growth Marketing, Content, and Design Are a Future Focus: Based …
2020 has been a year full of surprises and major world events, this 2021 topics and trends report analyze four regions and eight countries, exploring how COVID-19 is affecting communities and individuals. Without further ado, let’s get started. Australia: The Joy of Reading: Based on the 2021 topics and trends, almost three-quarters (72%) of all …
The COVID-19 pandemic has forced consumers to change their shopping habits rapidly, it has pushed people to either increase their online spending or try shopping online for the first time. Moreover, COVID-19 is affecting the online customer journey today and in the ways, consumers expect their shopping habits to change even after the crisis has …
Technology is a double-edged sword, also it’s this struggle between positivity and negativity which happens throughout this consumer trends report – whether that’s in the economy, in healthcare, in the digital space, in privacy, or in anything else with a future focus. It is the consumer’s struggle between pessimism and optimism which will take center …
Effective communication is always important —however, when navigating a crisis, it is critical. It is reported that 54% of high-level execs mention that they stream major company updates (such as town halls besides all hands) at least weekly. Anyhow, only 20% of employees agree. Moreover, Those who rate their companies poorly on communication are 4x …
2020 was a year no one predicted, COVID-19 was a catalyst, not an outcome. In this social media trends 2021 report, you will know more about 2021 trends as defined by the experts, and the audiences. There are ten trends mention in the report and they’re ranked from what consumers think will be the least …
Even though 2020 has brought an onslaught of change, but there is one thing constant, it is how organizations use email to build relationships and drive sales with customers. Moreover, email use around the world continues to grow at a steady pace. Without further ado, let’s continue with the 2020 state of email report and …
