Gen Alpha wants all people to be treated equally and to be protected from bullying. Representation in entertainment is a top priority for those in minority communities. Inclusion and diversity are important to these future consumers, and just seeing characters who resemble themselves is a big draw for them. Their preferences are shifting toward world-building …
Understanding consumer trends is very important for businesses. Staying up to date with changes in consumer priorities and behavior makes you close to the consumer besides giving them the best experience they want. In light of this, this report focuses on consumers’ attitudes and behaviors over the first quarter (January through March) and the second …
It is proven that only 9% of American consumers say they feel represented in advertising. That percentage is really low for an industry that spends so much time, money, besides talent on targeting consumers. The question is why is there such a disconnect between the reality of American culture today and the messages that advertisers …
Marketers all around the world had to adapt to the new environment due to the COVID-19 pandemic. They had to create new ways of collaborating, communicating, and strategizing across organizations. Without further ado, let’s check the insights of the executive marketing leadership survey. Investments in Growth Marketing, Content, and Design Are a Future Focus: Based …
2020 has been a year full of surprises and major world events, this 2021 topics and trends report analyze four regions and eight countries, exploring how COVID-19 is affecting communities and individuals. Without further ado, let’s get started. Australia: The Joy of Reading: Based on the 2021 topics and trends, almost three-quarters (72%) of all …
The COVID-19 pandemic has forced consumers to change their shopping habits rapidly, it has pushed people to either increase their online spending or try shopping online for the first time. Moreover, COVID-19 is affecting the online customer journey today and in the ways, consumers expect their shopping habits to change even after the crisis has …
Technology is a double-edged sword, also it’s this struggle between positivity and negativity which happens throughout this consumer trends report – whether that’s in the economy, in healthcare, in the digital space, in privacy, or in anything else with a future focus. It is the consumer’s struggle between pessimism and optimism which will take center …
Effective communication is always important —however, when navigating a crisis, it is critical. It is reported that 54% of high-level execs mention that they stream major company updates (such as town halls besides all hands) at least weekly. Anyhow, only 20% of employees agree. Moreover, Those who rate their companies poorly on communication are 4x …
