Digital Marketing Statistics & Metrics

Consumer buying behavior is a set of activities that involves the purchase and use of goods and services. It is considered to be an inseparable part of marketing. Consumer buyer behavior has been defined as “a process, which through inputs and their use though process and actions lead to satisfaction of needs and want” (Enis, …

eCommerce has definitely thrived over the past couple of years because of the COVID-19 pandemic. Doing business online has its own advantages too because it gives vendors some unique advantages over their store-bound competitors. The biggest advantages are flexibility, speed, low costs, and high levels of data. In this post, we will know more about …

Omni-shoppers are the consumers who use technology for the full range of shopping experiences online from a desktop or mobile device, by telephone, or in bricks and mortar stores. These shoppers are more demanding, social, connected, and convenience-oriented than ever before, Omni shoppers today benefit from retailers’ multi-approach to sales via back-end technology. It is …

Generally, convenience and price are the two most important influencing factors for American shoppers on a purchasing decision. But price comes into play in multiple ways including shipping, taxes, fees, returns, coupons, discounts, and giveaways all matter to consumers. So, the most important influencing factors on purchasing decisions that Americans rank as “very” or “extremely” …

The world’s largest online retailer has grown from its humble bookselling beginnings to influence nearly every aspect of the consumer buying experience, from browsing to ordering to returning. The purchasing decisions factors are contributing to the development of new pricing strategies, influenced by customer expectations and demand. Retailers need to leverage technology to enhance their …

Since the outbreak of COVID-19 and online shopping has increased due to the lockdowns worldwide. Not only that but also the consumer’s behavior has changed since the COVID-19 outbreak. Without further ado, let’s check some eCommerce insights and the online consumer spending from Q1 2021 to Q2 2021. eCommerce Insights: 26% of Consumers Say Their …

When the COVID-19 hit the world, it affected everything starting from our daily life activities, work, to school. We can say that 2020 is the year everything has changed worldwide in all aspects. In this post, we will review how 2020 changed American life. Without further ado, let’s know the insights about America in 2020. …

eCommerce shifted into a new gear when the world closed up shops in 2020. However, how consumers shop online is set to change. With more consumers now shopping online, and brick-and-mortar footfall still down in many locations, retail is facing a new competitive frontier. Also, it’s never been harder for brands to stand out, besides …