Digital Marketing Guides & Strategies

Before getting through this content marketing workbook, what is content marketing? In a nutshell, content marketing is the art of communicating with your prospects and customers without having to sell to them. Content has the very important job of pulling people from one stage of the inbound methodology to another. Without further ado, let’s go …

Back in 2018, 84% of US companies with more than 100 employees use content marketing tactics. This isn’t a surprise, but it does emphasize how vital content marketing is for brands in 2020 and more. However, content marketers need to be updated all the time because they tend to have their own routine, using best …

SEO and content marketing are very much interconnected and do complement each other. It is known that SEO and content can’t work successfully in isolation. Marketers need to know and understand that both elements complement each other, therefore you need to focus on creating great content if you want your rankings to increase and improve. …

Instagram has been evolving since 2010 from just a platform to share photos and videos to a necessary platform to benefit your business. Without further ado, let’s get started with the ultimate Instagram marketing guide which will walk you through tips and tricks for your business and how to use the platform in order to …

A data-driven approach to content marketing is not easy and faces some challenges such as: Gathering data as it takes a lot of time. Big data is hard to prioritize and analyze. Data is usually scattered over different tools, documents, and reports, and this prevents you from seeing the full picture. This data-driven content marketing …

Companies always want to improve what they are offering to their target audience. Therefore, they tend to use “Omnichannel Marketing”, as it is a cross-channel content strategy that enhances their user experience and makes better relationships with their target audience over points of contact. Omnichannel implies combination and orchestration of channels such that the experience …

Any marketer always wants to attract his target audience to his brand, product or service and not just anyone but people who are most likely to become leads and ultimately, customers. Inbound marketing is a creative marketing method to reach your target audience easily. Because it allows you to create a trusting relationship between you, …

Brands and marketers believe that content key performance indicators (KPIs) will make or break your content marketing efforts. Do You Know Why? Let’s say that when you don’t consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can misunderstand some issues that ultimately will …