RESEARCHES

Going Global: Payment Insights to Achieve Growth at Scale, 2018 | Mastercard

The new digital era has witnessed a revolution in payments, transforming both how consumers make purchases as well as the opportunities available to retailers. In the same context, E-Wallets and other smartphone methods of payment are gaining market share year-over-year, but in all markets, card and bank transfers are still hugely popular. Read the below …

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Generation X: The 2018 Trends to Know | GlobalWebIndex

Generation X, as mentioned in this study, are defined as internet users who say they are aged 35-53 in 2017 (born 1964-1982). They’re busy professionals who wield great spending power. Unlike younger consumers, Generation X aren’t digital natives. In reality, they’re a highly engaged audience, drawn to meaningful and purposeful interactions in the online space. …

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Groceries 2.0 Revisited: The Rise of Online Grocery Shopping, 2018 | Field Agent

Products ranging from music to apparel to mattresses have all made the transition to the Internet Age with relative ease but groceries are in a class all their own. They have characteristics that make them uniquely challenging to be sold online: comparatively low weight ratios, warehousing and handling disadvantages, and, of course, the shoppers themselves, …

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The Inbox Report: Consumer Perceptions of Email, 2018 | Fluent

Americans are addicted to email, with 3 in 5 Americans expect to use email the same five years from now as they do today. The email also remains a critical tool for marketers to deepen brand connections and generate sales, with more than half (54%) of American consumers use email to interact with brands for …

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Digital Intelligence Briefing: 2018 Digital Trends in Retail | Econsultancy & Adobe

The focus on the customer experience (CX), as well as the content, has risen steadily in recent years and has been largely a ‘south to north’ phenomenon. 2018 is the year of CX again as companies get a quantifiable uplift from a customer-centric approach and organizations committed to CX are shown to outperform their peers. …

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The Growing Buyer-Seller Gap: Results of the 2018 Buyer Preferences Study | Miller Heiman Group

“It’s so tough to sell?”… A sentence reflects the drop in the number of sellers meeting or exceeding their quotas with only 53% of all sales organizations, surveyed, hitting their target numbers. The reason is that today’s buyer expectations are changing faster than today’s sellers can adapt and evolve, creating a chasm that sales organizations …

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UPS Pulse of the Online Shopper Study: Asia Study, April 2018 | UPS

Online shoppers in Asia are more likely to be heavy mobile users. They and turning to marketplaces more than ever. Driving these behavioral shifts is a desire to find better prices and unique products with more choices, control and convenience. Find out the latest insight into online shoppers’ behaviors and preferences in Asia: An Overview …

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Online Banking in Europe, June 2018 | comScore

In Europe, online banking became one of the most frequently used banking touchpoints. It is relatively high but still has plenty of room for growth. In the same context, comScore has published its 2018 “Online Banking in Europe” report, which uses multi-platform data from 5 European countries (France, Germany, Italy, Spain and the UK) to …

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Infographic: Understanding the 2018 World Cup Audience | GlobalWebIndex

The FIFA World Cup is one of the world’s most exciting sporting events. Almost half of the internet users around the whole world watch the World Cup on TV or online. The GWI survey asked the World Cup audience a number of questions about their attitudes. Let’s take a sneak peek: 18% of internet users …

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The Emoji Report, 2017 | Brandwatch

There is no chat in our today’s social media interaction with no emojis that have become an integral part of our written communications. On average 250 million emojis are posted online each month varies from positive and negative ones. Take a quick glance at the Brandwatch’s new emoji analysis which analyzed over 6 billion emojis …

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