New research from BigCommerce and Retail Dive highlights a significant shift in consumer shopping preferences, revealing that 39% of shoppers prefer online shopping compared to just 21% who favor in-person shopping. This trend shows no signs of slowing, with 77% of online shoppers spending the same amount or more this year as they did last …
Under the Skin: uncovering the Secrets behind brand/agency Relationships The relationship between a brand and its agency is crucial for business growth. The right agency can drive significant growth by enhancing impact, fostering creative transformation, building audience loyalty, and more. However, several factors are changing this dynamic, including macroeconomic and market fluctuations, evolving needs and …
B2B Buyers’ Preferences Are Evolving Over the past decade, buyer Behavior has significantly transformed, and this shift is equally evident in the business-to-business (B2B) sector. Buyers purchasing from suppliers, manufacturers, distributors, and wholesalers are no longer relying solely on sales teams for guidance. Instead, their purchasing journey now involves a blend of physical and digital …
Introduction In recent years, ecommerce has seen tremendous growth. eMarketer projects that global ecommerce sales will surpass $5 trillion for the first time in 2022, making up over one-fifth of all retail sales. This surge has been largely driven by the global pandemic, which has changed consumer shopping habits. The simple act of walking into a …
It’s easy to think that those around your age share similar life experiences. While you might have started school at the same time, these shared milestones overlook the unique experiences that shaped who we were at those moments. Relying solely on demographic data can lead to broad assumptions about consumers’ attitudes, self-perceptions, and motivations. By …
Foreword The world of social media evolves at a pace faster than the algorithms that drive it. Brands face the formidable task of staying updated with the latest platforms and resonating with audiences. It’s challenging, we understand. But we’re here to illuminate the most significant trends in this space, with a bit of help from …
Introduction The public launch of OpenAI’s ChatGPT in November 2022 and subsequent developments have spawned huge interest in generative AI. Both the underlying technologies and the range of applications and products involving at least some generative AI have developed rapidly (though unevenly), especially since the publication in 2017 of the breakthrough ‘transformers’ paper (Vaswani et …
2023: The Year of Icons and Transformation The year 2023 was marked by major cultural phenomena such as the resurgence of Barbie, the eras of Taylor Swift, and Beyonce’s Renaissance. It was also the year Twitter transformed into X. While it was a dynamic and transformative year, it certainly wasn’t boring. This report delves into …
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