RESEARCHES

2018 Consumer Holiday Shopping Report | OpenX

This year, more than 30% of US consumers have already begun planning their holiday shopping, and nearly 40% will have completed the majority of their shopping before Thanksgiving. In the same context, the entire retail industry has been gearing up for the biggest, and most wonderful, time of the year “the holiday season”. OpenX has …

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E-Commerce in Belgium, 2018 | Comeos & InSites Consulting

After four years of stable e-commerce penetration, it’s the first increase in the percentage of the online population making online purchases in Belgium (74% vs. 76% in 2018). Shoppers spend more and buy more frequently with 59% spent more than 100€. In 2018, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape to better …

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2018 Holiday Survey of Consumers | Deloitte

A recent study launched by Deloitte demonstrates that US shoppers are expected to spend $1,536 per household during the holiday season 2018. Gifts and gift cards will likely account for one third (34%) of holiday budgets. Read more and explore how US consumers shop online for the holiday season 2018: Preferred Channels and Formats for …

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2018 Deloitte Holiday Retail Survey | Deloitte

In 2018, US consumers indicate their average holiday spend will increase from US$1,226 to US$1,536 per consumer. 78% of them plan to spend more or the same amount as they did last year. In the other side, retailers do great efforts this year to influence shoppers’ venue choice and purchase decisions with the right offerings …

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Black Friday 2018 Shopping Report | Periscope By McKinsey

A new poll conducted by Periscope on 2500 consumers from the US, UK, Germany and Canada to better understand changing consumer attitudes to Black Friday and explore how they plan to shop for the 2018 holiday season, what they intend to buy, how much they anticipate spending, and whether they’ll be heading in-store or online …

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2018 Canadian Holiday Outlook | PWC

A survey conducted by PWC on more than 1000 Canadian consumers revealed that there will be a slight increase in holiday spending make the average holiday spending reach CA$1.563 each (up 3.7%). While the vast majority of Canadian consumers (58%) claimed that they’ll spend the same during the 2018 holiday season, only a quarter will …

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2018 USA Holiday Outlook | PWC

The majority of US consumers (84%) plan to spend the same or more this holiday as they did last year. They’re willing to spend an average of $1,250 each this holiday on gifts, travel, and entertainment, an increase of 5% over last year. Read more insights into US consumers’ behavior and how they’ll shop, what …

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2018 Holiday Insights: 5 Key Trends to Ring in the Season | RetailMeNot

This year, the holiday season is in full swing so retailers and brands anticipate a strong turnout from consumers, and they are refining their marketing tactics to grab shopper consideration and drive sales. Honed your marketing strategy with fresh insights into when, where and how US consumers are shopping and what retailers can do to …

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Media Use in the Middle East: A Five-year Retrospection, 2018 | Northwestern University in Qatar

Internet penetration has increased in all countries in the Middle East Region since 2013. Lebanon grabbed the highest uplift (from 58% in 2013 to 91% in 2017). There is also a tremendous change in media consumption as internet expansion is significantly affecting other media use, with fewer nationals are now watching TV, listening to the …

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Infographic: How to Profile Students Vs. Young Professionals, Q2 2018 | GlobalWebIndex

While students are mobile-first, spending much more time online on mobile phones, young professionals are not far behind, spending only 30 minutes less browsing via their phones. In this Infographic, GlobalWebIndex made a comparison between these two segments to profile students vs. young professionals. Here is a glimpse at the top line findings: Social Media …

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