Digital Marketing Guides & Strategies

Introduction: Accountability and Experimentation: Working Together Galileo dropped two stones from the Leaning Tower of Pisa to prove that objects fall at the same speed. Isaac Newton used a prism to split sunlight into a rainbow, proving light is made of different colors. Ivan Pavlov demonstrated how behavior can be conditioned by observing dogs’ reactions …

Introduction: Scaling Your Business with Personalization Tools As your business expands, adopting sophisticated marketing strategies becomes crucial to keeping your audience engaged and driving revenue. Relying on outdated tactics like sending a one-size-fits-all email to your entire list limits meaningful engagement and creates what’s called a “clustomer” problem. A “clustomer” is an undifferentiated group of …

Introduction Email has consistently proven to be one of the most reliable and high-ROI marketing channels. But in tough economic times, like a recession, does it maintain its stronghold? Will businesses and marketing leaders continue to harness its reach and effectiveness, or will budget cuts force a reevaluation? To find a well-rounded answer, we sought …

Introduction Torn sticky notes, back-to-back meetings, endless coffee—sound familiar? It’s that time of year when marketers are in full swing, with eyes glued to the calendar. Inboxes are flooded with offers, deals, discounts, and promo codes, leaving your subscribers with plenty of choices. So, how do you stand out this holiday season? How can you …

Introduction If content is the heart of an email, design is its lifeblood! Imagine how dull our inboxes would be without the vibrant, captivating design styles that make each email stand out. The beauty of email design lies in its ever-evolving trends, with each year bringing a new wave of fresh ideas and creative directions. …

In recent years, phishing attacks have become more frequent, signaling an increase in cybercrime profits. This success has allowed cybercriminals to invest more time and resources into making phishing attempts increasingly complex, convincing, and harder to detect. Given the numerous threats, it’s crucial to understand the key components of phishing scams and ensure your business …

Introduction With over 4 billion email addresses globally, the potential to reach and engage new customers is vast. Email remains a crucial tool for marketers, boasting one of the highest ROIs—$52 for every dollar spent in 2019, according to DMA.org. In a survey by the same organization, 73% of consumers (post-GDPR) indicated that email is …

GOAL SETTING Establishing a lead nurture program is not an end goal in itself; rather, it serves as a means for your business to achieve its overall objectives. For your lead nurturing program to succeed, it’s essential to first clarify what you aim to accomplish. Set the Stage Designing an effective lead nurture program begins …