Digital Marketing Guides & Strategies

Launching a YouTube channel alongside your brand or even as its own brand to make money is a powerful path in 2021. Because making videos is now easier than ever, it takes a strategy to learn how to make your videos in a certain way that drives views and attracts the audience you want to …

It’s easy to be attracted to wanting to start a dropshipping business. After all, it’s advertised for its ease and convenience, especially when compared to various other types of businesses.  But nothing great comes easy, so it’s important to understand dropshipping for what it really is – with all its marvelous perks and glory, but …

Email marketing is highly important and it helps you with building relationships with leads, prospects, and current customers. Going through this guide, we’ll know how we can use email marketing to grow our business. Without further ado, let’s go through the definitive guide of email marketing. What is Email Marketing? A question that should be …

Obviously, Instagram is now the most popular channel marketers use to drive major ROI with their influencer marketing campaigns. It’s easy for brands to reach a massive subset of their audience by working with the right influencers. As we know, Instagram has over 1 billion active users on the app every month, and over 500 …

Brands are your most valuable assets, however, sometimes, a brand needs to be evaluated in order to see if and where there is a need for change. So, if you’re currently in this boat, you’re not alone. Also, it’s probably unheard of for a company to go through existence without requiting a brand audit at …

Marketing personas are like the foundation for building your marketing house. Without marketing personas, you won’t e able to know which message will appeal to your target market’s needs, where to reach your audience to build awareness and drive them to your website, or even what to write about in your content marketing efforts. Let’s …

It is obvious that content marketers deal with a lot of processes. They do market research, draft content strategies, build buyer personas, create content, then find people to take a look at it. In light of that, media monitoring can combine a ton of the tasks you have to keep up with such as social …

It is important when managing a brand online to know how to deal with crises. Between planning the next campaign and dealing with a PR crisis, you need to measure results along with progress. Not to mention finding influencers to work with and staying on top of market trends. There’s no shame in asking for …