Digital Marketing Guides & Strategies

Obviously, Instagram is now the most popular channel marketers use to drive major ROI with their influencer marketing campaigns. It’s easy for brands to reach a massive subset of their audience by working with the right influencers. As we know, Instagram has over 1 billion active users on the app every month, and over 500 …

Brands are your most valuable assets, however, sometimes, a brand needs to be evaluated in order to see if and where there is a need for change. So, if you’re currently in this boat, you’re not alone. Also, it’s probably unheard of for a company to go through existence without requiting a brand audit at …

Marketing personas are like the foundation for building your marketing house. Without marketing personas, you won’t e able to know which message will appeal to your target market’s needs, where to reach your audience to build awareness and drive them to your website, or even what to write about in your content marketing efforts. Let’s …

It is obvious that content marketers deal with a lot of processes. They do market research, draft content strategies, build buyer personas, create content, then find people to take a look at it. In light of that, media monitoring can combine a ton of the tasks you have to keep up with such as social …

It is important when managing a brand online to know how to deal with crises. Between planning the next campaign and dealing with a PR crisis, you need to measure results along with progress. Not to mention finding influencers to work with and staying on top of market trends. There’s no shame in asking for …

We all know the power of social media and what it can do. Using social media for your own benefit is an art, we need to find a smart way to use it. Social media monitoring will help you. Therefore, this guide looks at practical steps in order to increase your return on investment in …

Copywriting is still a thing in the age of video and podcasts. Copywriting can improve nearly every element of your marketing. Copywriting comes into play when creating: video scripts, blog post headlines, outreach emails, webpage meta descriptions, podcasts descriptions, and many more. Without further ado, let’s get through this copywriting guide. Customer-Focused Copy:  According to …

We all know the importance of social media and its central role in terms of decision-making for your customers. Based on an IAB study back in 2013, 90% of consumers are likely to buy from a brand following a positive interaction on social media. And, finally, a study relayed by Sprout Social says 86% of …