Digital Marketing Statistics & Metrics

YouTube Is the Most Popular Social Media Platform for 95% of Gen Zers, Q2 2017 | GlobalWebIndex

Uncategorized | Global

Outside China, YouTube is the most popular social platform. When it comes to visitors/users, YouTube overtopping the Facebook by 10-points to reach 95% among Gen Zers; which highlights the importance of video and entertainment to these young audiences.

Facebook platform, Facebook Messenger, Instagram, Twitter, WhatsApp & Snapchat is also Gen Z’s favorite social media platforms.

Youtube Is The Most Popular Social Media Platform For 95% Of Gen Z Globalwebindex


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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