Consumers underestimate the impact influencer marketing has on their buying decisions Only 16% of consumers consider influencer marketing the most influential factor in their buying decisions. However, nearly half report making purchases daily, weekly, or monthly due to influencer posts. In fact, 86% of consumers make at least one purchase inspired by an influencer each …
Consumers across generations have different expectations Do you know what your audience wants? Most consumers, especially Millennials, Gen X, and Baby Boomers follow influencers who share their personal values and appear genuine. However, Gen Z is different—only 35% value authenticity, while 47% prioritize follower count. This generation is more focused on measurable credibility rather than …
Introduction The more things change, the more consumers engage Consumers’ appetite for content remains insatiable, even as the social media landscape grows increasingly complex. By the end of 2023, 38% of social media users are expected to increase their platform usage in 2024— and all indications show that this prediction is right on target. Compared …
Key insights Generative AI’s economic impact could be transformative Generative AI is poised to revolutionize productivity, potentially adding between $2.6 trillion to $4.4 trillion annually to the global economy, according to recent research. To put this into perspective, the United Kingdom’s entire GDP in 2021 was $3.1 trillion. Integrating generative AI into existing software could …
Introduction: The Promise and Challenge of Generative AI Generative AI (gen AI) offers both significant opportunities and challenges for leaders aiming to guide their organizations into the future. McKinsey research estimates that Generative AI could contribute between $2.6 trillion and $4.4 trillion annually to the global economy while amplifying the overall impact of artificial intelligence …
Introduction A Decade of Progress in Corporate America, But the Work Must Continue After 10 years, the way forward for corporate America is clear: remain committed and continue driving change. Reflecting on the past decade, companies have made meaningful strides—there are more women in leadership roles, improved employee policies, and a growing focus on fostering …
Introduction In today’s uncertain macro environment, marketers need to accomplish more with fewer resources, but a few key challenges remain: First, consistently producing new content at scale is challenging. Second, delivering that content to the right audience at the right time for maximum business impact is even tougher. This is where AI becomes essential. As …
Introduction For many marketers, the holiday season isn’t just the busiest time of the year—it’s crucial for their financial success. A survey conducted by Edelman DXI for Mailchimp in June 2023 found that two-thirds of marketers estimate that the holiday season accounts for 21%-40% of their company’s annual revenue. This means that a significant number …
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