Theodore Twombly is a man grappling with loneliness. Facing an imminent divorce, he decides to purchase an AI-powered operating system—a self-prescribed antidote to ease the pain of separation. Soon, he becomes deeply attached to this AI, named Samantha. She becomes his confidante, his best friend, and even his partner. In Spike Jonze’s 2013 sci-fi film …
Hard-Won Insights Drive Growth In 2024, technology and security teams took bold steps, running AI pilots and navigating shifting market trends, gaining critical insights along the way. As we move into 2025, experimentation will persist, but leaders will prioritize applying these lessons. With heightened pressure to demonstrate ROI, some may rush deployments, risking costly missteps, …
Hard-Won Insights Drive Growth Generative AI’s potential to reshape marketing and customer experience sparked bold experimentation in 2024, producing mixed outcomes and underscoring the reality that true transformation takes time. In 2025, leading brands will leverage these hard-won lessons to optimize data infrastructure, boost efficiency, and enhance customer insights. The stakes are high: companies that …
Hard-Won Insights Drive Growth In 2024, B2B organizations embraced bold experimentation, spurred by the potential of generative AI. In 2025, the focus shifts to driving revenue as leaders work to turn those insights into tangible growth. Some may chase quick wins that fail to create lasting impact or prematurely pull back from promising long-term initiatives. …
Social Media Moves Fast and Content is Constant Social media is evolving at a breakneck pace, with 38% of consumers planning to engage on even more networks in 2024, as noted in a Q4 2023 Sprout Pulse Survey. Whether generated by social teams, influencers, users, or AI, each post—and the choice of what not to …
Influencer marketing is on a meteoric rise Over 80% of marketers agree: influencers play a critical role in their social media strategies, according to a Q3 2023 Sprout Pulse Survey. However, the same survey reveals that nearly half of marketers find it challenging to gauge the impact of their influencer campaigns. Many are uncertain about …
Team Structure Are businesses allocating sufficient personnel to their content marketing efforts? When we surveyed B2B marketers about how content marketing tasks are handled within their companies, the majority (76%) reported having a dedicated content marketing team or individual in place. Additionally, larger organizations were more likely to have such dedicated resources. However, most of …
Social media marketers are already at max capacity “I can’t keep up with it all—research, planning, content creation, analytics, and more. I’m burnt out,” shared one social media manager. These words likely resonate with many in the industry. Full-time social marketers report spending an average of 40 hours a week solely on social media management …
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