Digital Marketing Statistics & Metrics

Consumer buying behavior is a set of activities that involves the purchase and use of goods and services. It is considered to be an inseparable part of marketing. Consumer buyer behavior has been defined as “a process, which through inputs and their use though process and actions lead to satisfaction of needs and want” (Enis, …

Data activation is marketers using valuable data and customer insights to power the customer experience across channels. Surveyed B2B marketers indicated that reporting and analytics is the most important solution to improve the company’s data activation with a rate of 66%, while CRM integration is ranked as the second important solution with a rate of 64%. There is no wonder why …

We like to keep you updated all the time with the latest updates about social media benchmarks, let’s go through this Instagram benchmark in 2022. Instagram Engagement Rate 2022, Across Industries: This might sound a little bit shocking but Instagram engagement rates fell by about 30% this year, however, the good side is, that Instagram …

eCommerce has definitely thrived over the past couple of years because of the COVID-19 pandemic. Doing business online has its own advantages too because it gives vendors some unique advantages over their store-bound competitors. The biggest advantages are flexibility, speed, low costs, and high levels of data. In this post, we will know more about …

iOS and Android, the competition is real! So, what is this post all about? Comparing iOS to Android, surely! Let’s get started… iOS the iPhone Operating System is a system developed by Apple. The name iOS wasn’t officially applied to the software until 2008, when Apple released the iPhone software development kit (SDK), enabling any …

Omni-shoppers are the consumers who use technology for the full range of shopping experiences online from a desktop or mobile device, by telephone, or in bricks and mortar stores. These shoppers are more demanding, social, connected, and convenience-oriented than ever before, Omni shoppers today benefit from retailers’ multi-approach to sales via back-end technology. It is …

in January 2021, the number of social media users in Qatar reached  2.87 million . The number of social media users in Qatar remained unchanged between 2020 and 2021. Also, the number of social media users in Qatar was equivalent to 98.8% of the total population in January 2021. The impact of social media on …

Millennials are also known as Generation Y or Gen Y. Millennials are the demographic cohort following Generation X and preceding Generation Z. Millennials are individuals who were born between the 1980s and early 2000s. They are considered to be the most connected generation, as they grew up during the internet age where people communicate through …