Consumers still like getting emails from the brands that they love, which is great to hear but, marketers need to keep a few things in mind about how consumers engage with emails, one of the top reasons of customers unsubscribing from brands email list, at least according to the customers themselves, is that they get too many emails in general, typically email newsletters that contain graphics tend to perform better than the text-only transactional type. In addition, users are more likely to open messages from brands they recognize. So be sure to include the company logo. A compelling image in the top area of the email is one of the best ways to get a brand’s message across and will often determine if the email gets read or deleted. Don’t forget to include just one “call to action” so that the receiver knows exactly what to do.

Take a glance at how UK consumers interact when they receive an email from a brand, shop or website, 2019:

• 47% of surveyed UK consumers reported that they regularly read the subject then they delete the mail.
• 43% of surveyed UK consumers mentioned the emails that when they receive email from brands, shops or websites regularly they read the subject and open the mail then they delete it.
• 34% said that they read the subject and ignore the mail they received from a brand, shop or a website regularly.
• 22% of consumers who received emails from brands, shops or websites read the subject, open the mail then they keep it regularly.
• Only 17% of surveyed consumers reported that when they receive an email from brands, shops or websites they read the subject, open it and click.

A Graph Shows How Consumers Interact When They Receive an Email From a Brand, Shop or Website, 2019.