Digital Marketing Guides & Strategies

101 Examples of Effective Calls-to-Action | HubSpot

User Experience (UX)

Calls-to-action (CTAs) connect two of the most critical pieces in the lead generation process: incoming traffic and opportunities for converting these new visits into leads.

So, if you need to optimize your marketing efforts for maximum conversions, you need to make call-to-action improvements.

Here are some selected examples of effective call-to-action:

1- Calls-to-Action Using Contrasting Colors

101 Examples of Effective Calls-to-Action

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2- Call-to-Action Presenting an Incentive

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3- Call-to-Action Showing Product

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4- Call-to-Action Using Great Text

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5- Call-to-Action Using Spacial Effect

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6- Call-to-Action Creating a Sense of Direction

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7- Call-to-Action for Email Generation

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8- Call-to-Action With Primary & Secondary Options

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9- Call-to-Action Facilitating Segmentation

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10- Call-to-Action That Make a Good Use of Video

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11- Call-to-Action With Unorthodox Shapes

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12- Call-to-Action That Reduce Visitors’ Anxiety

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HubSpot, Inc.

Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses.HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.
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