There’s a lot to say when it comes to how to do email marketing well. Yet it remains a reliable and key element of any digital multichannel marketing campaign.
If you’re reading this content, hence we guess you’ve mastered building your email marketing database and producing compelling email marketing copy. Now you need to find out the best ways to track and measure success over time, so you can improve your email campaigns.
Needless to say, tracking the right email marketing metrics can help you understand which tactics work best for your business and which strategies aren’t working as well. As a result, showcasing the aspects you may need to re-examine.
The metrics you analyze and the actions you take as a result will determine the direction of your efforts, and the quality of your results. So, this guide launched by GetResponse gathered 20 ideas on how you can start optimizing your email marketing campaigns in order to get you in the right mindset and help you build a culture of testing in your organization.
But remember that it’s just the beginning…