There are several digital technologies that UK marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by the UK marketers to manage their marketing content.
81% of the UK marketers are using analytics tools to measure and evaluate their content marketing success, while e-mail marketing technology is ranked as the second used technology with a rate of 78%.
59% of surveyed UK marketers indicated that they are using content management system (CMS) in managing their content marketing efforts, while marketing automation software comes at next with a rate of 46%.
A Graph Shows The Top 4 Technologies That UK Marketers Use to Manage Their Content Marketing in 2018.
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