Email is one of the earliest digital marketing tools and it remains popular today because it’s available to businesses of all sizes. Besides, it’s easy to get started by building a list using inbound marketing and then communicating with subscribers using autoresponders, welcome emails and e-newsletters.

So, in a comparison of email marketing versus other digital marketing techniques, email marketing tops all other digital marketing channels in terms of the effectiveness with a rate of 53.6% (18.2% for excellent & 35.4% for very good).

Social media marketing ranked the next with a rate of 50.9%, search engine optimization (SEO) with 45% and then content marketing with 43.1%.

Graph Shows the Most Effective Digital Marketing Channels in 2017.