Content marketing is about publishing content in a variety of forms, in the channels where your audience spends time so you can address their interests and concerns. Do this right and you’ll attract, engage and convert more prospective buyers on the path to purchase.
Today, companies/brands of all sizes are creating and marketing content for many reasons; to generate and nurture leads, engage and educate audiences, build trust and credibility, advance their industry, and to attract and retain customers. Content is the fuel for demand generation and a full-funnel marketing approach. It enables all the programs that marketing spends time and money to create with the goal of driving awareness, generating demand, and converting prospects to customers.
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