Digital Marketing Researches & Reports

Video in Business Benchmark, 2019 Report | Vidyard

Digital Marketing | Global

Video Is an Incredibly Powerful Medium for Businesses:

Video is becoming a fundamental part of any content marketing strategy, distractions are everywhere, especially on the Internet. So when you succeed in getting a customer to your website, it’s vitally important that you keep them there. Video is highly effective in getting visitors to stick around, with the average user spending more time on websites with video content.

The longer a visitor is on your site, the more likely they are to remember your brand and respond to your efforts. A successful video marketing strategy begins with a roadmap to the desired destination.

The most important destinations or objectives for companies with successful video marketing strategies focus on customer education, brand awareness, and online engagement.

As the use of video increases, it’s essential to have benchmarks to guide the video content best practices, identify opportunities, and evaluate success. That’s why Vidyard created the 3rd annual Video in Business Benchmark Report, which analyzes how business’ use video to support marketing and sales efforts.

The Key Findings of The “Video in Business Benchmark, 2019” Report:

  • Chrome is ranked as the most used browser that people use it to view videos with a rate of 61%.
  • Audiences are watching business video content more on Thursdays than any other day of the week with a rate of 22%.
  • 52% of video viewers watch a video all the way through, regardless of the video’s length.
  • The majority of business-related video views takes place on desktop or laptop computers with a rate of 87%.
  • High-technological manufacturing industries are ranked as the most industries that created more videos on average than other fields in 2018 with an average of 425 videos.
  • Webinars are ranked as the most used video marketing type that businesses used and invested in it in 2018 with a rate of 56%.
  • Websites are the most used video content distribution channel with a rate of 85%.
The Average Engagement for Different Lengths of Video, 2019.

A Figure Shows The Average Engagement for Different Lengths of Video, 2019.

The Content of the “Video in Business Benchmark, 2019” Report:

  • Introduction
  • Key Takeaways
  • Video Viewing
  • Video Publishing
  • Video Content
  • Video Engagement
  • Video Analytics
  • Demographics
  • Appendix
  • About Vidyard

Number of Pages:

  • 42 Pages


  • Free


The 2019 Video in Business Benchmark Report was created and produced by Vidyard. The information for this report was collected from anonymized video creation data from a sample of Vidyard customers, representing more than 324,000 videos.

Companies included in the report spanned the size gamut, based on their number of employees, with 26% in the 0 to 30 employee range, 30% in the 31 to 200 category, 18% with 201 to 600, 17% with 601 to 5,000, and 9% with more than 5,000 employees.


Vidyard is a video marketing platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

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