Digital Marketing Guides & Strategies

The Complete Guide to On-Page SEO | SEJ

Search Engine Optimization

How can you optimize your online presence to make your voice heard in this noisy marketplace? This is the question that disturbs almost all marketers.

Optimization starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your site and visibility for your target audience.

SEO has changed a great deal over the past few years. On-page SEO rules have changed, in turn, drastically as Google tries to ensure they’re delivering the best results.

But what exactly are on- and off-page SEO, how can digital marketers use them to serve clients, how to do a content audit, and how can you optimize your website rankings and traffic?

That’s exactly what this complete guide will be dedicated to, so stick around to learn everything you need to know about modern On-page SEO best practices.

The Complete Guide to On-Page SEO: Discover the on-page factors that can make or break your SEO success in 2019

An Example for the List Scenario – Download the Full Guide and Figure out How to Do This

The Content of “The Complete Guide to On-Page SEO”:

  • Introduction: on-page SEO: Everything You Need to Know – By Anna Crowe
  • Chapter 1: E-A-T & YMYL: How to Boost Your on-page SEO – By Alex Valencia
  • Chapter 2: Title Tag Optimization: A Complete How-to Guide – By Corey Morris
  • Chapter 3: SEO Best Practices: How to Create Awesome Meta Descriptions – By Brian Harnish
  • Chapter 4: 11 Headline Writing Tips to Drive Traffic & Clicks – By Kristi Kellogg
  • Chapter 5: How to Use Header Tags: SEO Best Practices – By Amelia Willson
  • Chapter 6: SEO Writing: Top 47 Tips to Master a Combined Art – By Ron Lieback
  • Chapter 7: How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO – By Aleh Barysevich
  • Chapter 8: How to Do a Content Audit: The Ulitmate Checklist – By Ashley Ward
  • Chapter 9: 11 Important Image SEO Tips You Need to Know – By Anna Crowe
  • Chapter 10: 15 Ways to Optimize Your Site for User Engagement – By Brian Gareth, Internet Marketer, and Editor-in-chief, WebCEO
  • Chapter 11: 7 Common On-page SEO Mistakes & How to Fix Them – By Kameron Jenkins, SEO Wordsmith, Moz

Number of Pages:

  • 193 Pages


  • Free

Search Engine Journal

Founded in 2003, Search Engine Journal (SEJ) is unique in its community-based approach to search marketing content. SEJ's mission is to educate and empower the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners. SEJ is dedicated to producing the latest search news, the best guides, and how-tos for the SEO and marketer community.

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