94% of B2B Marketers Use Social Media Posts For Content Marketing Purposes, 2018 | CMI & Marketing Profs
Digital Marketing | USA
There are various types of content that B2B marketers organizations use for content marketing purposes in North America.
94% of B2B marketers mentioned that their organizations use many social media platforms to manage their content marketing objectives, in another side, 73% of B2B marketing influencers indicated that their organizations are using case studies to achieve their content marketing goals.
In terms of achieving content marketing purposes, 72% of B2B marketers are using pre-produced videos compared to, 71% of B2B marketing influencers organizations that use Ebooks/Whitepapers to achieve their content marketing plans.
A Graph Shows The Top Content Types That B2B Marketers Use For Marketing Purposes 2018.
Content Marketing Institute (CMI)
Marketing and Advertising
Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
