Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.
Leads drive revenue. At this very moment, every successful B2B brand is executing strategies to produce leads three or four quarters down the road. Rich content is one of the important elements of B2B brands’ efforts that drive leads through the sales process.
A Figure Shows The Conversion Rates From Original Landing pages & Mobile Optimized Landing Pages Generated Through Tablets & Smartphones.
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