Digital Marketing Guides & Strategies

Complete Guide to Generating Leads Nurturing Prospects and Driving Conversions | GetResponse

Digital Marketing

Running a successful business is not an easy job. It’s not just the product you need to convince your existing & new customers. Also, it’s the story around the product and the brand, how you communicate, how to generate traffic to your site, how to turn your visitors into leads/buyers and keep them coming back for more as well.

11 Ways to Get More Traffic to Your Site:

  1. Work on search engine optimization (SEO).
  2. Run paid advertising campaigns.
  3. Start a blog.
  4. Engage in content marketing.
  5. Engage in social media.
  6. Exchange articles with other sites.
  7. Become a contributor.
  8. Upcycle your content.
  9. Co-promote.
  10. Reach out to influencers.
  11. Optimize your posts.

Related: How to Win Digital & Real-World Traffic With Local Reviews

Several Strategies for Your Lead Nurturing Program:

  1. Create a welcome series.
  2. Create a top of mind campaign.
  3. Consider who your users are.
  4. Use tagging and lead scoring.
  5. Reactivate dormant subscribers.

The First Task Is to Define Conversion:

  1. Focus on the right data Converting leads into buyers.
  2. Building a bridge between MQL and SQL.
  3. Talk to your sales representatives.
  4. Get to know your subscribers and observe their behavior.
  5. Using lead scoring and tagging to evaluate the readiness of leads to purchase.
  6. Timely messages with the right content.

Related: 6 Practical Steps to Generate More Demand Through Your Website

Few Rules Can Help You Design Your Strategy:

  1. Be personal.
  2. Go beyond expectations.
  3. Appreciate engagement.

Complete Guide to Generating Leads Nurturing Prospects and Driving Conversions | GetResponse

The Table of Content of the “Complete Guide to Generating Leads Nurturing Prospects and Driving Conversions”:

  • Part I. Lead Generation
  • Part II. Lead Nurturing
  • Part III. Conversion
  • Part IV: Delight

Number of Pages:

  • 50 Pages


  • Free


GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation. With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.

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