Digital Marketing Researches & Reports

Brand Content Survey, 2019 | Adobe

Consumer Behavior | India

In the last years, the growth of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs.

Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets.

Adobe announced the findings of its “2019 Brand Content Survey” that conducted on over 1,000 of Indian adults to underscore the need for businesses in India to bring digital content to the front and center of their customer experience strategies.

Let’s take a quick look at the top-line findings…

The Key Findings of “Brand Content Survey, 2019” Report:

  • 22% of surveyed Indian consumers reported that they looking for informative and accurate content.
  • 40% of surveyed Indian online shoppers mentioned that their most frustrating experience is a slow page speed loading.
  • 59% of surveyed online shoppers in India said that they switch between devices if they found out that the content is not displaying well on their current device.
  • 32% of surveyed online shoppers in India indicated that their most trusted social media platform is YouTube.
  • 52% of surveyed Indian online shoppers mentioned that they comfortable with sharing their behavioral information with brands.
  • 87% of Indian online shoppers reported that they trust brands that respect their privacy and have the best of intentions with the data that brands are gathering about them.
  • 39% of surveyed Indian online shoppers said that the most annoying content from brands is the content that is not personalized for them or relevant to their interests.
  • 87% of surveyed Indian online shoppers indicated that making purchases is the most taken action as a result of receiving personalized content from brands.
  • 27% of Indian online shoppers reported that when they receive content that is not contextually relevant their loyalty to the brand would decrease as a result.
Table Shows The Indian Online Shoppers Attitudes & Behaviours of Purchasing 2019

A Table Shows The Indian Digital Buyer Attitudes & Behaviors of Online Purchasing 2019

The Content of “Brand Content Survey, 2019” Report:

  • Device Engagement With Content.
  • Content & Purchasing Decisions.
  • Content Characteristics.
  • Content Shared Online.
  • Methodology.

Number of Pages:

  • 21.


  • Free.


Data Were driven by Adobe by surveying a total of 1,027 Indian adults interviews were conducted between December 18 and December 21, 2018.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.

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