Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate, and B2B marketing is a lot different compared to B2C. For most B2B businesses, lead generation is often the most challenging aspect, and the most important factor in driving growth. The more generated leads, the more expected conversions, and it increases growth as a reaction for the conversion of the generated leads. Social media as a lead generation tool is simply a really powerful way to build and nurture relationships, Social media marketing enables marketers to provide economical access to a large target audience in a range of ways to get in touch with potential consumers and in different points at the purchase cycle.

Take a glance at the top channels that drive leads for B2B businesses, 2019:

• Social media is ranked as the most used tactic that drives leads for B2B businesses with a rate of 63.20%.
• Email marketing is ranked as the second most used marketing tactic that drives leads for B2B businesses with a rate of 46.80%.
• Paid search come at next as a used tactic that generates leads by surveyed B2B marketers with a rate of 43.20%.
• Content marketing also listed as a used tactic by surveyed B2B marketers that generates leads to a rate of 42.80%.
• Display advertising also ranked as a used tactic by B2B marketers that drive B2B leads with a rate of 42.80%.

A Graph Shows The Most Channels That Drive Leads For B2B Businesses, 2019.