Digital Marketing Guides & Strategies

Video for Social, Part 1: How to Create Videos That Engage Consistently & Convert Constantly | Wpromote

Social Media Marketing

More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to eMarketer, the US social network video ad spending is projected to reach $9.82B in 2019. Half of marketers are planning to increase their budget in digital video. It is worth to be mentioned that, the average time spent per day on digital video has increased to 1 hour and 26 minutes.

A Figure Shows US Social Network Video Ad Spending, 2017 - 2022

A Figure Shows US Social Network Video Ad Spending, 2017 – 2022

So, we can say that video is a key ad opportunity and can drive impressive results. But with constant evolution for both video format and social media platforms, it can be difficult to narrow down exactly what makes a video successful.

Luckily, in this first part of a one-two punch white paper series, Wpromote will give you everything you need to know to create a social video that both engages your audience and converts on social. In addition, the guide will outline video best practices, show how to tailor video content for social media (including a breakdown by channel), and provide a checklist for engagement.

Don’t forget to check “The Second Part of Video for Social Guide” that covers the strategy that will make the most out of your new video content.

Download the first part of Wpromote’s “Video for Social” guide to learn:

  • What you need to know BEFORE you start any video project.
  • How social differs from other channels – and where you need to adjust.
  • How to edit for each of the major channels like Facebook, Instagram, Snapchat, and YouTube.

Related Guide: 2019 Social Media Image & Video Sizes Cheat Sheet

What’s in the First Part of “Video for Social” Guide:

  • Why Video?
  • Start High Level: Pillars of Video
  • Optimizations Galore: Creating Video for Social
  • The Nitty Gritty: Adjusting for Different Channels

Number of Pages:

  • 9 Pages


  • Free


Wpromote is The Challenger Agency and they specialize in digital marketing and customer acquisition. It loves to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. It also helps larger organizations “think and act like challengers” to stay ahead of the competition. When working with Wpromote you quickly notice that it Make Mondays Suck Less! It has made it its mission to revolutionize Mondays for clients, partners, and employees alike. Its team of 300+ digital marketers breathe in marketing and exhale ROI.

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