Although 87% of businesses now use video as a marketing tool, video still hasn’t reached the saturation point, with 63% of marketers reported that they were using video to promote their business in 2017. This percentage had risen to 81% in 2018. And in the last 12 months, the figure has risen again to reach 87%.

For the fifth year, Wyzowl has launched its annual “State of Video Marketing Survey”; where the findings can paint a compelling picture of the video industry.

This report includes statistics around usage, spending, effectiveness, consumer perceptions, the latest trends – and some pretty surprising data that challenges the common consensus around the importance of vertical video.

A Pie Chart Shows the How Important Are Short Videos in Increasing the Awareness of New Products or Services

What’s in “The State of Video Marketing 2019” Report:

• Introduction
• Video usage
• Marketers Not Using Video
• How Does Video Help Businesses?
• 2018: The Year That Was…
• Video trends
• The Benefits of Video…
• Mobile Video Stats
• Vertical Video

Number of Pages:

• 18 Pages

Pricing:

• Free

Methodology:

Data is based on a survey of 613 unique respondents included both marketing professionals and online consumers. The survey was conducted in December 2018.