Digital Marketing Researches & Reports

UPS Pulse of the Online Shopper: Global Study, April 2018 | UPS

| Global

Online shopping across all regions is booming in alignment with the key role of smartphones. Driving this uplift is a desire to find better prices and unique products with more choices, control and convenience.

Find out a deep insight into online shoppers’ behaviors and preferences from 6 regions including the US, Asia, Europe, Canada, Mexico and Brazil:

  • Brazil comes at the top of all surveyed regions in terms of satisfaction with overall online shopping experience with a rate of 88%, followed by Mexico (87%), the US (85%) and Europe (81%).
  • When it comes to expectations on delivery time, online shoppers in Asia (73%), Mexico (59%) and Brazil (51%) expect to be able to be eligible for next-day delivery.
  • Online shoppers in the US were most likely to ship items back to a retailer with a rate of 75%.
  • Online shoppers in Asia make the highest percentage of their online purchases using smartphones with a rate of 77%, followed by Mexico with only 57%.
  • Online shoppers in Canada are most likely to purchase from an international retailer with a rate of 83%, followed by online shoppers in Brazil.
  • Almost all online shoppers surveyed have purchased from a marketplace thanks to the better prices and free/discounted shipping.
UPS Pulse of the Online Shopper: Global Study, April 2018 | UPS 1 | Digital Marketing Community

A Graph Shows the Top Reasons for Shopping at an International Retailer – 2018


Data were driven from over 18,000 online shoppers worldwide.

United Parcel Service (UPS)

Logistics & Courier

United Parcel Service (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology to manage the world of business more efficiently. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.

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