Digital Marketing Statistics & Metrics

Better Prices Attract 65% of US Online Shoppers to Shop from Marketplaces Instead of Retailers, 2017 | UPS

E-Commerce & Retail | USA

“UPS” polled more than 5000 of US online shoppers to find out their online shopping behavior. The data showed that 38% of respondents start their online search at a marketplace (e.g Amazon, eBay, Etsy and Jet) more than any other channel. But, what were their main drivers to do so?.

Getting better prices from marketplaces comes at the top of reasons made them shop from it instead of retailers with a rate of 65%. Getting free and discounted shipping comes follow with a rate of 55%.

In the future, 30% of US online shoppers intend to purchase more products/services on marketplaces versus 29% who will search in such markets.

Reasons for purchasing at a marketplace instead of a retailer in US, 2017

Graph Shows the Top Reasons Made US Shoppers Purchase from Marketplaces in 2017

United Parcel Service (UPS)

Logistics & Courier

United Parcel Service (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology to manage the world of business more efficiently. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.


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