Digital Marketing Statistics & Metrics

48% of US Online Shoppers Have Made a Purchase on a Smartphone, 2017 | UPS

E-Commerce & Retail | USA

Using smartphone in shopping is increasing year over year for a variety of purposes including looking up for product information, prices and deals, comparing prices and even making purchases.

During the online shopping journey in the US, 48% of smartphone users have made a purchase from a smartphone in 2017 compared to 41% in 2015. Millennials are more likely to do so; as they made 29% of their purchases via smartphones versus only 10% for non-Millennials.

In turn, retailer smartphone Apps are also growing in popularity with 8 in 10 consumers using them. Moreover, most of US smartphone shoppers indicated that they prefer retailer Apps due to better user experience represented in providing online coupons and high-quality product images with a rate of 50% for both.

It’s important to mention that, using smartphones for shopping is not limited to online, but also in-store with 28% of smartphone users have used a smartphone device to purchase in-store in 2017. Most of the rest of respondents indicated that they don’t use smartphones to purchase in-store due to security and privacy concerns with rates of 39% and 32%.

Online Shopping via Smartphones & Shopping Apps in the US, 2017 | UPS

Graph Shows the US Smartphone Shoppers Who Have Made a Purchase via Smartphones in 2017 – UPS

United Parcel Service (UPS)

Logistics & Courier

United Parcel Service (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology to manage the world of business more efficiently. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.

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