In general, any business endeavor requires you to have a good understanding of your customers’ needs and wants. When marketing to Millennials in the USA, 15% of respondents said they stopped purchasing from a brand because the brand “Did not understand them”. So, marketers need to know more than their names, ages and incomes. You need to know their hobbies, interests and tastes along with what they watch, listen to and read.

If you’re targeting this age group, read the below and cut through the noise:

What Millennials in the USA Really Care About

• Finding the dream job, being self-sufficient and being able to afford big purchases are the top 3 priorities for Millennials with rates of 22%, 19% & 18%, respectively.
• The family is the most important thing for them with a rate of 42%.

Millennials’ Favorite Gadgets

• 2 in 3 of Millennials in the USA have gaming apps on their phones.
• 59% of them have watched videos, 54% listened to music, audiobooks or podcasts, and 52% visited social media site/app using smartphones the month previous to the survey.
• Doing phone calls is the main purpose of using smartphones by Millennials with a rate of 67%, while social media comes with a rate of 54%.
• Web surfing and watching media are the main purposes of using iPad/tablet.

How Millennials in the USA Shop

• Only 36% of respondents claimed that they’ve clicked on a call button in an online or mobile ad in the past 6 months. 25% of them have already purchased via this way.
• 69% have made mobile purchases through mobile apps, and 66% have done so via mobile websites.

A Graph Shows the Percentages of Mobile Purchases Made Through Mobile Apps & Mobile Websites by Millennials in the USA – 2018

Methodology:

Data were driven from 2,773 adults in the US (aged 18 and up). The survey was conducted online within the United States between November 27th, 2017 and January 25th, 2018.