Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers.

Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help to boost marketing ROI.

The Key Findings of “Marketer E-Mail Tracker, 2019” Report:

• The limited budget is ranked as the most significant challenge by surveyed marketers to successfully execute email marketing programs with a rate of 42%.
• Trust in the brand is ranked as the second most effective factor that encourages consumers to sign up for emails with a rate of 76%.
• Social media is ranked as the second most important marketing channel by surveyed marketers with a rate of 83%.
• 78% of surveyed marketers reported that the “Advance notice of products/sales” helps them to achieve their email marketing campaign objectives.
• 59% of surveyed marketers mentioned that when a customer unsubscribes from their organization’s email they do not contact the customer again.
• 20% of surveyed marketers reported that they feel negative about the new regulation.
• “Sales” is ranked as the primary objective of email campaigns with a rate of 62%.
• 55% of surveyed marketers mentioned that they think that more than half of all the emails leaving their organizations are relevant to the individual recipient.

A Graph Shows the Most Significant challenges When it Comes For Executing Successful Email Marketing programs, 2019

The Content of “Marketer E-Mail Tracker, 2019” Report:

• Contents.
• Introduction.
• Foreword – dotdigital.
• Foreword – DMA Email council.
• Executive summary.
• Marketing landscape.
  • Marketing preferences.
  • The GDPR effect.
• Practices & understanding.
  • Automation and segmentation.
  • Email Testing.
• Measurement & value.
  • Relevance and effectiveness.
  • ROI and lifetime value.
• Receiving & content.
  • Frequency.
  • Relevance.
• Sign-ups & unsubscribes.
  • Sign-ups.
  • Unsubscribes.
• Future expectations.
• Methodology.
• About the DMA.
• About dotdigital.
• Copyright and disclaimer.

Number of Pages:

• 24 Pages

Pricing:

• Free

Methodology:

The ‘Marketer email tracker 2019’ is part of an annual study undertaken by the DMA in partnership with DotDigital and the Research Hub of the DMA’s Email council. The research was conducted in January 2019 via an online survey of 197 respondents nationally representative of UK marketers.