There are myriad of businesses continue to enter the business space, customer retention remains a crucial challenge for subscription marketers. A study revealed that more than one-third of consumers who sign up for a subscription service cancel in less than three months, and over half cancel within six, which is a disaster for marketing.
Hence, Fluent investigated the challenges that today’s subscription marketers face and tools for addressing and overcoming high churn rates. The Fluent’s white paper also explored ways to leverage content marketing, SMS, email, and affiliate programs to meet customer acquisition and retention goals. Besides tips for delivering ongoing value to subscribers and building long-term loyalty.
Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.