Email Marketing Engagement, 2018 | Ascend2
Email Marketing | Global
Email subscribers’ engagement is an essential engine to drive email marketing performance. That’s why improving email engagement is a top strategic priority for 55% of marketing influencer who surveyed in 2018.
Take a sneak peek at the main highlights revealed by the “email marketing engagement survey”:
- 79% of marketing influencers combined their email marketing strategy to be very/somewhat successful at achieving top priorities like improving engagement.
- Improving quality of leads is the most challenging barrier to success for 45% of marketing influencers surveyed, followed by increasing email engagement with a rate of 43%.
- In terms of the most effective tactic for improving email marketing engagement, single-topic email campaigns ranked the top with a rate of 46%, followed by new subscriber welcome email with 39%.
- 44% claimed that integrating social media with email campaigns requires the most efforts to execute.
A Graph Shows a Comparison Between the Top Priorities and Challenging Barriers for Marketing Influencers in 2018
Ascend2
Research-Based Marketing
Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.
