86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production).

Read more about the state of B2C content marketing in North America in 2018:-

B2C Content Marketing Commitment & Overall Success:

• 6 in 10 of B2C marketers reported that their organizations are extremely/very committed to content marketing.
• 28% reported their organization’s overall content marketing approach is extremely/very successful.

Content Marketing Strategy & Technologies:

• Only 38% of respondents said their organizations have a documented content marketing strategy, compared to 36% have a non-documented content marketing strategy.
• Analytics tools (85%) and email-focused marketing technology (78%) are the most used digital technologies for managing content marketing efforts.

Content Creation & Distribution:

• 96% use social media posts for content marketing purposes.
• Facebook (97%), Twitter (84%), LinkedIn (69%) are the most used social media platforms for the same purposes.
• 86% use email for content marketing purposes; automated confirmation emails (e.g. welcome emails) is the type of email they use most often (58%).
• 43% of B2C marketers measure the return on investment (ROI) of its organizations content marketing efforts.

Graphs Show the Most Effective Types of Content in North America in 2018

Methodology:

Data were driven from 195 marketers who indicated their organization is for-profit in North America, primarily selling products/services to consumers (B2C) or to both businesses and consumers (B2B and B2C), with the percentage of B2C business exceeding 50%. The survey was conducted during June and July 2017.