Digital Marketing Statistics & Metrics

40% of B2C Organizations Have a Clear Insights on Content Marketing Success, 2017 | CMI & Marketing Profs

Digital Marketing | Global

86% of North American B2C marketers are already using content marketing in contrast to 14% don’t use content marketing.

Only 40% of marketers whose organizations using content marketing also have clarity on content marketing success, and there is a percentage of 26% doesn’t have information about how successful or unsuccessful their content marketing is.

40% of B2C Organizations Have A Clear Insights on Content Marketing Success, 2017 Content Marketing Institute & Marketing Profs

A Chart Shows The Percentage of B2C Marketers Whos Organizations Have a Clarity on Content Marketing Success.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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