Digital Marketing Researches & Reports

2018 Digital Marketing Plans | Ascend2

Digital Marketing | Global

To achieve your marketing objectives, you need, for sure, to set an effective digital marketing plan contains a series of working tactics. Take a quick glance at the below points to be able to build your upcoming digital marketing plan based on the prior experiences of surveyed marketing influencers:

  • Increasing lead generation and increasing sales revenue are the most important objectives for a digital marketing plan for 18% of marketing influencers.
  • Most of the marketing influencers (57%) consider a digital marketing plan very successful at achieving important objectives.
  • In terms of the most critical challenge to the success of a digital marketing plan, data quality (16%) ranked the top, followed by lead generation (15%) and user experience (15).
  • The vast majority of marketing influencers (93%) plan to increase their digital marketing budgets.
  • Social media marketing (18%) and content marketing (17%) are the most effective tactics used in a digital marketing plan.
2018 Digital Marketing Plans | Ascend2 1 | Digital Marketing Community

A Graph Shows the Most Critical Challenges to the Success of a Digital Marketing Plan – 2018


Data were driven from 271 marketing influencers and research subscribers. The survey was conducted during the week of November 26, 2017.


Research-Based Marketing

Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.


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