Video offers an extremely rich, engaging, and stimulating experience for viewers. With the increased availability of bandwidth and improvements in video technology, people have started watching and sharing videos on a scale never seen before. From music videos to funny clips of animals to reviews, how-to videos, exciting commercials, and movie trailers, users are turning to video for entertainment, information, and education with more and more users using search engines to find video content, understanding how to create and optimize videos for search is an important part of any digital strategy. Brands are using video-sharing platforms to connect with their customers, who are increasingly interacting with brands by creating opinion videos, parodies, and responses. Individuals have the power to market themselves, their ideas, who they are and what they do. Video content helps in connecting with the audience and creating an experience and encouraging engagement.

Take a look at the most frequent actions by social video viewers on YouTube, 2019:

• Watching a tutorial video which explains how to do something is ranked as the most frequent action by surveyed social video viewers on YouTube with a rate of 50%.
• Watching an educational video is ranked as the second most frequent action by surveyed social video viewers on YouTube with a rate of 43%.
• Watching a video posted by a celebrity or vlogger come next as a frequent action on YouTube by surveyed social video viewers with a rate of 36%.
• Watching a video or ad made by a brand also listed as an action taken by surveyed social video viewers on YouTube with a rate of 35%.

                   A Graph Shows The Most Taken Actions By Social Video Viewers on YouTube, 2019.