In terms of demographic, American men and women shop rather similarly across all channels, but women are more likely than men to shop online (49% vs. 47%). Besides men reported spending 28% more online than women over the last year.
Both men and women are more likely to shop at large retailers and marketplaces. Both of them also spend similar hours per week online.
For more information, kindly check the “Omni-Channel Retail in 2017“ full report.