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Video Platforms Are Essential Tools for Agencies’ Campaigns Than Marketers Q2 2016 | Trusted Media Brands

Video platforms are favored by 59% of all respondents, who include agencies and marketers. Social platforms such as Facebook, Snapchat, Twitter, etc. are most important for marketers to use in their campaigns with a rate of 65%, followed by video platforms such as YouTube and Vevo with a rate of 55%.

For agencies, the proportions get changed as they prefer to use video platforms more than social platforms in their campaigns with rates of 62% and 51% respectively.

Video Platforms Are an Essential Tool for Agencies' Campaigns Q2 2016 Trusted Media Brands