US E-commerce Is Expected to Reach $327 Billion by 2016 | Bazaarvoice
E-Commerce & Retail | USA
US e-commerce has been growing rapidly, and it’s expected to reach $327 billion by 2016, after $202 billion in 2011. On the other hand, 44% of total retail sales, which equivalent $1,660 billion will be impacted by the web in 2016, with a rate of 9% CAGR from 2011 till 2016.
That means there’s a huge opportunity for marketers to capture new market share and a substantial risk of losing market share to retailers who can achieve effective strategies that address social, mobile and big data.
US e-commerce has been growing rapidly and it’s expected to reach $327 billion by 2016, after $202 billion in 2011.
Bazaarvoice
Bazaarvoice connects brands and retailers to consumers so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than a billion consumers view and share authentic content including reviews, questions and answers, and social photos across 6,000 brand and retail websites.
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