Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates. Lead generation is the marketing process of capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels and has been undergoing substantial changes in recent years from the rise of new online and social techniques.

Take a glance at the best sources that provide the sales team with the most high-quality leads:

• Inbound practices are ranked as the most source that generates the highest quality leads at a rate of 60%.
• Self-sourced leads from sales team are ranked as the second source for getting high quality leads with a rate of 21%.
• Outbound practices come at next as a source for getting high quality leads with a rate of 18%.

A graph shows the sources of getting the highest-quality leads | Data is based on a survey of more than 6200 respondents from 99 countries.