90% of US Non-Millennials Have Purchased From Amazon, 2017 | UPS

Non-Millennials may be more cautious regarding their technology adoption, but their online shopping interest is overall increasing, Amazon is an evidence on that, 90% of US Non-Millennials have purchased from Amazon vs. 80% of Millennials, with 31% made their product search on the same retail website.

Regarding the Non-Millennials mobile usage, 52% of their online purchases are made via mobile, 46% are researching for products and 34% purchased via it.

Amazon Dominates on 90% of Non-Millennials Online Purchases.