Primary Online Shopping Activities in 2016 | Nielsen

Looking up for product information always comes at the top of information that consumers search for no matter the category. As its rate is 63% in travel products or services category, 60% in the electronics category, and 54% in beauty and personal care product.

Checking or comparing prices and searching for deals, promotions or coupons also come at the second level, as 52% of consumers checked or compared prices, and 46% searched for deals or coupons.

Primary Online Shopping Activities 2016_Nielsen