The higher the item price, the more likely consumers were to research costs online before making a purchase. Digital buyers nowadays always check and compare prices online before going to buy luxury products such as electronics and major appliances. Consumers are leveraging Amazon throughout various stages of their buying journeys, from searching to checking prices and scanning product reviews through to conversion.

Take a glance at where digital shoppers check prices before making online purchases, 2019:

• Amazon is ranked as the main channel that online consumers check prices through it before making purchases with a rate of 82%.
• Search engines are ranked as the second channel that surveyed online shoppers reported that they check prices using it with a rate of 36%.
• Retailer websites come at next as a channel for checking prices before making online purchases with a rate of 33%.
• Brand websites also listed as a used channel by surveyed digital buyers that they use these sites to check prices before making purchases with a rate of 24%.

A Graph Shows Where Consumers Check Prices Before Making Purchases, 2019.