Unlike Millennials, Gen Zers are ambitious, engaged and feel like they can change the world. Their use of social media is also differentiating than other generations.
As a marketer targeted this generation, you’re in a bad need to know what gets them excited, and can often act as a manifestation of their hope and dreams.
Although Facebook (52.8%) is still a daily habit for most teens for consumption and stalking, they rarely post and it’s not seen as cool as the previous platforms.
Most of Instagram and Snapchat Gen Zers users are females with rates of 67.9% & 66.7% vs. 51.9% & 46.6% for males. This is different from Facebook which most of its Gen Zers users are males with a rate of 57.6% vs. 47.7% females.