Attracting and converting strangers is a challenge for many companies in today’s content-rich world. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
These are just a few of the many ways in which you could qualify someone as a lead, each of these examples also highlights the fact that the amount of information you can collect to qualify someone as a lead, as well as that the person’s level of interest in your company, can vary.

Take a glance at the top critical challenges of generating higher quality leads, 2019:

• Improving content and content engagement are ranked as the top critical challenges of generating higher quality leads by surveyed marketers with a rate of 53%.
• Improving the personalization of marketing efforts is ranked as the second top critical challenge of generating higher quality leads by surveyed marketers with a rate of 44%.
• Improving 3rd party lead sources and data management tools/platforms comes next as critical challenges of generating higher quality leads by surveyed marketers with a rate of 36%.
• Improving lead quality metrics used are also listed by surveyed marketers as a critical challenge of generating higher quality leads at a rate of 29%.

A Graph Shows The Most Critical Challenges of Generating High-Quality Leads, 2019.