By leveraging artificial intelligence (AI) and real-time data hyper-personalization delivers more relevant content, product, and service information to each user. Ascend2 surveyed over 140 marketing influencers to take a deep look at their future hyper-personalization strategies.

Key Findings of the Hyper-Personalization Strategies Survey:

• Just 9% of marketing influencers have completed the development of a hyper-personalization strategy.
• Improving the customer experience (60%) and applying data insights to decision-making (51%) are top priorities for marketing influencers.
• Half of the marketing influencers consider developing a hyper-personalization strategy somewhat successful.
• Applying data insights to decision-making is the top barrier to the success of a hyper-personalization strategy.

A Figure Shows the top Challenging Barrier to the Success of a Hyper-personalization Strategy in 2018

Content of the “2018 Hyper-Personalization Strategies” Report:

• Hyper-Personalization Strategies
• Developing a Strategy
• Top Priorities
• Strategic Success
• Barriers to Success
• Strategic Deployment Resources
• Priorities Versus Barriers
• Most Effective Apps
• How Effectiveness is Changing
• Most Difficult Apps
• Effectiveness Versus Difficulty
• About Ascend2 Research-Based Marketing
• Ascend2 Research Partner Programs

Number of Pages:

• 15 Pages

Pricing:

• Free

Methodology:

Data were driven from 143 marketing influencers. The survey was conducted during the week of November 26, 2018. 35% of respondents work for large businesses, 28% work for medium businesses, and 37% work for small businesses.