Video is key for B2B marketers, as it’s a dynamic way to engage buyers because it showcases your company’s big ideas. It also makes complex ideas simpler for buyers to understand and helps establish emotional connections and empathy better than any other medium.
Video packs a lot of information into a small but eye-catching package. It can tell sophisticated product and brand stories simply and make complex topics easier to grasp. Video also humanizes B2B marketing messages and promotions in a way that other marketing tactics cannot. While many B2B marketers are still experimenting with this medium, the video offers a distinct customer engagement advantage for those marketers who use it.

Take a look at the types of videos that B2B marketers believe will drive a great impact on their companies’ marketing activities, in 2019:

• Produced videos are ranked as the most effective type of video content that surveyed b2b marketers believe will drive a great impact on their companies marketing activities with a rate of 31%.
• Recorded video/live streaming is ranked as the second type of video content that b2b marketers believe will drive a great impact on their companies marketing activities with a rate of 25%.
• Virtual reality comes next as an effective type of video content that surveyed b2b marketers believe will drive a great impact on their companies marketing activities with a rate of 12%.
• Augmented reality and podcasts are also listed as types of video content that surveyed b2b marketers believe will drive a great impact on their companies marketing activities with a rate of 10%.

A Graph Shows The Types of Video Content That B2B Marketers Trust That it Will Drive Great Effect on Their Company Marketing Activities, 2019.